Wolfgang
WHAT WE’VE BEEN UP TO.
Wolfgang debuts work for Johnston & Murphy
Wolfgang’s first brand campaign for Johnston & Murphy aims to reshape how consumers view the 174-year-old footwear company. The agency’s 30-second “Not Your Dad’s Shoe Company” spot suggests that while Johnston & Murphy may have made shoes for older generations, the brand isn’t stuck in the past.
JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGN
The 174-year-old American legacy brand launches 'Not Your Dad's Shoe Company' designed to inspire customers and transform current perception
JOHNSTON & MURPHY NAMES WOLFGANG AOR AFTER COMPETITIVE PITCH
PLAYA VISTA, Calif., Jan. 18, 2024 /PRNewswire/ -- American premium footwear, apparel and accessories brand, Johnston & Murphy, has chosen Wolfgang, a Stagwell (NASDAQ: STGW) company, as its new creative agency after a competitive pitch process.
How adidas Became the Unofficial Sponsor of the MLB All-Star Game
Brazilian design studio Black Madre and creative agency Wolfgang created music festival-inspired posters and vibrant social assets for the 'adidas Summer Bash', featuring baseball stars J.D. Martinez, Julio Rodriguez, Corey Seager and Luis Robert Jr.
HOW STAGWELL CREATIVES HELPED JON BATISTE BUILD A FANTASTICAL VISUAL WORLD FOR HIS NEW ALBUM
Wolfgang and Doner, under Chief Creative Officer Colin Jeffery, developed a logo, album art and more for the Grammy Award-winning artist.
WOLFGANG WELCOMES BRYAN SWEENEY & ELLE BASS
Creative agency & content studio Wolfgang continues to make moves with the hiring of Bryan Sweeney as its first-ever Chief Content Officer, and Elle Bass as Head of Strategy & Social, respectively.
Wolfgang Names New ECDs and ACDs
As part of an ongoing series of moves at West Coast creative shop, Wolfgang, Adam Stockton & Mike Van Linda have been promoted to ECDs, reporting to Wolfgang Co-Founder & CCO, Colin Jeffery, and Emma Green Zakes Green & Sally Lee have been named ACDs.
Stagwell (STGW) Acquires Wolfgang To Expand The Doner Partners Network
Today, full-service agency Doner, known for operating at the intersection of Modern & Main Street, marks its 85th anniversary by welcoming award-winning creative agency Wolfgang to the Doner Partners Network (DPN). As part of this acquisition by Stagwell (NASDAQ: STGW), the founding partners of Wolfgang will take on meaningful leadership roles within the DPN and enhance the network's West Coast presence.
Agency Panel with Mike Geiger: Constant State of Beta: Gotta Keep Innovating
Through the lens of several shops taking a different path, we’ll unpack how they keep reinventing themselves to stay ahead of the incredibly fast curve. This panel will discuss the latest changes they’ve implemented to improve their capabilities, drive new business, retain their best talent, and redesign their spaces – ultimately creating growth that is profitable and sustainable.
Soccer Star Trinity Rodman Becomes a Superhero in This Colorful Children’s Book
If you’re a sports fan and you don’t know who Trinity Rodman is, you should. Last fall, the 19-year-old soccer phenom helped the Washington Spirit earn the NWSL Championship and became the youngest player ever to win Rookie of the Year.
Wolfgang and Ulf Johansson depict perfect balance
Some random guy running on a treadmill while scarfing down Halo Top low-sugar frozen fruit pops? That might not sound like a particularly compelling visual to illustrate the brand's heightened self-care message, a shift from its past positioning as a purveyor of low-cal treats.
AN AD AGENCY CREATED THIS EV BEAST CALLED 'THUNDERTRUCK'
While others puzzled and baked bread, L.A.-based Wolfgang made an ambitious concept car during pandemic
Meet the Thundertruck, an All-Electric 800 HP 4×4 Concept With ‘Bat Wing’ Solar Panels
The solar awning expands when needed to help power the truck's accessories—and reduce the burden on its battery.
meet thundertruck: the electric offroader with 'bat wing' solar awnings
Creative agency Wolfgang has unveiled the thundertruck, an electric offroader with futuristic looks. although just a proposal for now, the multipurpose EV promises ‘superior on and off-road performance’ and ‘an entirely new level of versatility and functionality’, all with zero emissions.
This wild, sci-fi off-road electric truck was designed by the creative agency behind Adidas and Panda Express
Now Wolfgang LA is hoping it can make Thundertruck into a reality. It just needs to find someone willing to build it.
Which of today’s ads will stand the test of time like Levi’s Laundrette?
After the tributes to the late Nick Kamen prompted a flood of retrospectives about Levi’s 1986 Laundrette ad, The Drum asks creatives from around the world whether they think ads from today’s era will stand the test of time, just like BBH’s classic from the golden age of TV.
2021 Creative LIAisons Coaches - Mike Geiger
LIA's mission statement is to develop, educate, inspire and grow young creative talent, coaching them to their full potential. The goal of this program is to give young creatives, access to learn from some of the most experienced people working in our industry and related industries. The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity for young creatives working in this business. This game-changing training academy is a powerful springboard for the next generation of talent.
The 10 Most Powerful Album Covers, Chosen by Colin Jeffery
Embarking on this assignment I quickly realized that the "most powerful" and "greatest" album covers are not necessarily the same thing. Some of the most powerful album covers aren't great from a design standpoint, but they make bold statements and have powerful messages. On the other hand, some of the greatest album covers are beautifully designed and memorable, but don't actually say or mean very much.
A Celebration of International Women's Day
To celebrate International Women’s Day 2021, join The Stagwell Group + MDC Partners for a roundtable conversation among all-star leaders across both networks. Don’t look for talking points or a rosy view – our guests will be candid, honest and authentic about what it took to rise the corporate ladder – the successes, failures, lessons learned and so much more.
What Marketing Strategists Can Learn From RBG by Seema Miller
As the country reflects on what Ruth Bader Ginsburg did for women, I reflect on what she taught us about problem solving.
Wolfgang Absorbs Sparkle Account
Georgia-Pacific paper towel brand Sparkle has named Los Angeles agency and brand consultancy Wolfgang as its lead creative agency, expanding an existing relationship between Georgia-Pacific and Wolfgang.
Wolfgang Expands Georgia-Pacific Remit With Sparkle Assignment
Wolfgang has expanded its remit with Georgia-Pacific—the company has added its Sparkle paper towel brand to agency’s list of responsibilities.
Mike Van Linda on Kai Lenny, the Hartford Whalers and His Recent Work for Adidas
Mike Van Linda is group creative director at Wolfgang, a creative consultancy and agency, which recently produced its first work for Adidas.
FedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas Project
The agency went DIY after the pandemic hit
#WFH Diaries: Mike Van Linda and Fabiano de Queiroz of Wolfgang
As the Covid-19 pandemic continues to disrupt lives across the globe, we're checking in with creative people to see how they're coping. Here's an update from Mike Van Linda and Fabiano de Queiroz, who started at Wolfgang right as the pandemic hit.
THE BRAWNY GIANT SINGS OF A SAD, WASTED PAPER TOWEL IN AD INTRODUCING ITS QUARTER SHEETS
Music video-style spot from Wolfgang for 'Tear-a-Square' product has modular elements to target different demos.
San Diego County Credit Union Wants to Spare You From Pesky Bankers and Bank Fees
Just like vermin, they infiltrate daily life.
PANDA EXPRESS CAMPAIGN CELEBRATES THE ORIGINALITY OF ASIAN AMERICANS
Effort bows in time for Asian Pacific American Heritage Month in the U.S.
AGENCY CEO PANEL WITH MIKE GEIGER: THE COMPETITIVE ADVANTAGE OF SMALLER AGENCIES
Often, the most effective industry innovation originates from the smaller agencies. This group of innovators will provide a behind-the-scenes look at where they see the opportunity for business growth. We’ll look at their positioning, product and service offerings, structure, compensation models, and approach to new business. Expect a lively discussion with these fireball agencies and most importantly, take away lessons that you can apply to your own agency.
AMY SEDARIS FLAUNTS HER NAPKINS OF CHOICE IN VANITY FAIR CAMPAIGN
The comedian and expert in-home entertainer demonstrates new uses for disposable linens
Amy Sedaris Cares Deeply About Napkin Etiquette in Hilarious Vanity Fair Campaign
America's favorite host breaks out the kitsch
Living the Hard-Knock Startup Life
You did it. You became ECD, CCO or VP Grand Poobah of a large agency. After years of working your way up the ladder, balancing endless toil and late nights, and amassing shelves full of shiny award hardware, you became a big fish in a big pond. So, what’s the next challenge? Maybe it’s time to jump into the abyss and start your own shop.
Wolfgang hires two Creative Directors away from TBWA/Chiat/Day
Wolfgang, the Stagwell Group-backed creative consultancy that last made headlines earlier this year for winning Truecar and Panda Express, has grown a bit since being launched by agency vets in early 2017.
Join Seema Miller at Advertising Week in NYC: 'Run it like a Girl'
Come hear from four Advertising CEO's of top independent shops from across the country. (Oh yeah, and they're women)
Seema Miller: Be A Troublemaker - Stories of Career Boldness
Wins can come in many forms. They can be as big as starting your own business or as small as having your voice heard in a meeting. The common thread? They both come with a tiny act of rebellion; pushing aside conventionally held norms and asserting independent ambition. We've invited a few fellow female "troublemakers" to share their own stories of career boldness with the goal to embolden further generations of women to step out of their comfort zone and pursue a greater ambition. After all, well-behaved women rarely make history, amirite?
Join Seema Miller and other transformative women driving the conversation and championing today’s most important issues.
Women Rule is a community devoted to expanding leadership opportunities for all women. By bringing together rising stars, accomplished professionals and women at the pinnacle of their careers, the series informs, empowers and connects women across diverse sectors and career levels.
Bain Capital and the CDO Club Announce '101 CDOs Who Have Become CEO'
Bain Capital and the CDO Club today jointly released a report on '101 CDOs Who Have Become CEO,' which lists 101 Chief Digital Officers and Chief Data Officers who have become Chief Executive Officer or President since 2011.
As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach
"Our model makes us more open to coming in to solve a problem, not sell an idea."
Panda Express Selects Wolfgang as Agency of Record
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November.
Wolfgang Picks Up TrueCar Rebranding Assignment
The agency/consultancy, formed by former David&Goliath executives Mike Geiger, Seema Miller and Colin Jeffery less than a year ago, hopes to help the company stand out in a market that now includes a growing number of competitors like, say, Vroom—which picked Anomaly as its AOR late last year.
Wolfgang Scoops Up Halo Top Ice Cream Brand
Fast-growing Halo Top ice cream brand has appointed Wolfgang as its first AOR following a formal review.
Wolfgang Beats CP+B and Doner to Win Halo Top
Halo Top named Venice Beach, California-based creative agency and consultancy Wolfgang as its first agency of record, following a review.
A GOLFER CAN'T MISS IN THIS FUNNY CAMPAIGN FOR BANKING BRAND SDCCU
A new campaign for SDCCU bank creates funny situations out of benefits like "easy," "low" and "free," to make the point that while the bank offers all these qualities, there are other things that shouldn't.
IS THIS THE FUTURE OF BUTT WIPING?
It appears as if the hand of a Star Wars Imperial Storm Trooper is rising from the toilet in a new ad for Hyba, a recently-debuted tush-cleansing system from Georgia Pacific that's being billed as "the future of wiping."
IS THIS 'THE FUTURE OF WIPING?' HYBA TAKES ON THE FATBERG
Flushable wipes have spawned class-action litigation, a controversial law in Washington, D.C., a giant sewer clog in London known as "The Fatberg," and now an ad showing what looks like the hand of a Star Wars imperial storm trooper rising from the toilet.
Wolfgang Hires ‘Make Love Not Walls’ Creative Team Away from Anomaly Amsterdam
Wolfgang, the L.A.-based creative consultancy/agency has made its first headlining hires.
Bringing Empathy and Creativity to Data
"Data only reflects the past and present. It takes creativity to imagine a different future."
Meet Wolfgang, The Agency Aiming To Bridge The Divide Between Creative And Consulting
The new shop was launched by former David & Goliath executives Mike Geiger, Seema Miller, and Colin Jeffery.
Stagwell Group Invests In Startup Agency Wolfgang
Mark Penn’s Stagwell Group has bought a minority stake in startup agency Wolfgang.
Stagwell Invests in New Creative Shop Founded by Former David & Goliath Execs
The Stagwell Group has acquired a minority stake in new creative consultancy Wolfgang, founded by former David & Goliath executives Mike Geiger, Seema Miller and Colin Jeffery.