Wolfgang

We see ourselves as creative problem solvers. In the traditional agency role, our focus is solving brand and marketing problems. But in the new world, the best solution may be a better product, so we expanded the playground for our creativity.

With offices in LA, NYC and access to a global team of specialists, we have the ability to support an entire product development program. From research and strategy to initial sketches and first prototypes, all the way to branding and advertising.

At Wolfgang, we believe in the power of “Uncommon Sense”. It guides our process and forces us to search for answers in places others might not think to look. Our approach is grounded in data but guided by humanity. It embraces the complex but favors ruthless distillation. That usually leads us to uncommon solutions.

When COVID first hit, people were looking for ways to occupy their time. Instead of baking bread or making puzzles we decided to make a new state-of-the-art EV truck.

While this was not your typical lockdown activity, our core team had worked in and around the automotive industry for the past 25+ years, so it was something we were excited to take on.

We assembled an international team of top automotive designers, sculptors, engineers, research consultants and marketers.

Having an open brief would allow us to push the boundaries of what’s possible. With a little imagination and a team of global experts we set out to show the world what an EV could be.

As we started to do initial research, we quickly noticed a white space in the future of the EV marketplace. While there were a few EV trucks and SUV’s in various stages of concept and production, they all followed conventional ICE (internal combustion engine) design principles.

But why?