Wolfgang debuts work for Johnston & Murphy

Wolfgang’s first brand campaign for Johnston & Murphy aims to reshape how consumers view the 174-year-old footwear company. The agency’s 30-second “Not Your Dad’s Shoe Company” spot suggests that while Johnston & Murphy may have made shoes for older generations, the brand isn’t stuck in the past. 

The campaign introduces Johnston & Murphy’s spring 2024 collection, which includes pants, blazers, shirts, socks and other accessories, in a bid to position the company as a lifestyle brand for consumers of all ages. 

“With a modern, innovative and versatile new product lineup, Johnston & Murphy is definitely not your dad’s shoe company, in fact it’s not even just a shoe company anymore,” said Colin Jeffery, co-founder and chief creative officer at Wolfgang, in a statement.