Wolfgang Expands Georgia-Pacific Remit With Sparkle Assignment

Wolfgang has expanded its remit with Georgia-Pacific—the company has added its Sparkle paper towel brand to agency’s list of responsibilities.

Since opening its doors in January 2017, the LA-based independent creative shop has worked with GP brands Brawny paper towels, Dixie cups and Vanity Fair napkins.
 
“Brands across the Georgia-Pacific Consumer Products portfolio have had a great relationship with Wolfgang, and that gives us a lot of confidence in our decision to partner with them on the work for Sparkle,” said Priti Lokre, senior brand building manager for Sparkle.

Beyond strategy and creative development, Wolfgang has also produced and directed work for Georgia-Pacific brands through their production arm, Wolfgang Productions.