Thundertruck is a two-part project.
Firstly, through our new Wolfgang IP division, we set about designing a unique multi-purpose EV that challenges current automotive design principles and delivers superior on and off-road performance.
Then, to introduce Thundertruck, we created an integrated launch campaign that firmly positions the vehicle as unique, rugged, eco-friendly and versatile. Thundertruck was inspired by the Australian Outback and designed to appeal to both outdoor enthusiast and young trendsetters, who in their own way strive to live outside the proverbial lines.
There is comfort in conformity.
Living life inside the lines.
Thinking what others think.
Doing what others do.
Go where others go.
Together, in numbers, because there is safety in numbers.
Then there are those who hate numbers, crowds
and more of the same.
Because they are not the same.
They think what they think.
Do what they do.
And go wherever the hell they like.
Or with a few select friends.
Thundertruck was made for Outsiders, for those who choose to live and drive outside the proverbial lines. By maximizing the versatility of the EV drivetrain and combining it with the functionality of a truck, we’ve designed an innovative and versatile new multi-purpose EV that delivers superior on and off-road performance.
Created from the platform architecture upwards and equipped with state-of-the-art technology, Thundertruck adapts to any terrain or adventure. It delivers extreme power, torque, handling and utilizes cutting edge advanced driver assistance systems for optimum safety.
Thundertruck is also efficient and environmentally friendly, so you can feel good, go further and do more of what you love.