Brawny
Tear-A-Square
The Ask:
Tell consumers about Brawny’s new Tear-A-Square paper towel, which can be torn in four pieces per paper towel.
The Insight:
Most of the time you don’t need the whole paper towel, not even half the paper towel. A lot of it ends up as waste.
The Impact:
The campaign marked the biggest innovation for Brawny in 25 years. So big, we had to bring back their big guy to sing it from the rooftops.
The main piece of content was engineered specifically to be cut down into digestible smaller pieces that could fit any and every media placement we could think of – like sing along style Instagram stories.
