A creative agency & content studio, purposefully built for the modern age.

Brawny | Tear-A-Square



Most of us waste a lot of paper towels by tearing more than we need. Brawny’s changing that by introducing the first towel that allows you to tear just a quarter sheet. This is big news from Brawny, their biggest innovation in 25 years. So we brought their big guy back to sing it from the rooftops.


The main piece of content was engineered specifically to be cut down into digestible smaller pieces that could fit any and every media placement we could think of – like sing along style Instagram stories.