Johnston & Murphy

Our intention for this campaign is to enlighten a broader audience on the ongoing evolution of our brand through a respectful but lighthearted approach to our heritage.

THE Ask: 
Get younger consumers to see J&M as a brand for them, and get existing consumers to reevaluate what they know about J&M. 

THE Insight: 
Everybody in America, 90 years old, or 19 years old, has or had a Dad that probably wore J&M at some point in time. J&M has been helping individuals rise to the moment for 175 years, and has continued to innovate to fit the needs of modern life. It’s not JUST for the older audiences, or following in their footsteps. It's about forging your own path, and making your own footsteps.