adidas

THE Ask
In an effort to move past the gender divide separating baseball & softball, adidas wanted to completely rebrand the two divisions as one unified entity. 

THE Insight
It doesn’t matter if you play baseball or softball. In the dugout, everyone is equal.

THE Impact
“Adidas Dugout” marked a new chapter within the brand. One designed to champion inclusivity and to put adidas baseball and softball athletes on the same stage for the very first time.