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adidas | adizero NWV

adidas

adizero NWV

THE Ask
Launch Fernando Tatis’ signature “Dripped Out” cleat for adidas baseball.

THE Insight
Tatis is unlike any other baseball player in the MLB. He brings his own personal drip to America's most traditional game.

THE Impact
The campaign launched during the 2021 MLB All-Star Game and quickly became the most viewed organic content ever for adidas baseball.

Tatis Jr & adizero NWV Graphics