Halo Top
Party Hat Challenge
Halo Top just made the world’s most expensive pint of ice cream. Put on your party hats!
Halo Top turned 10. To celebrate, we did something special. Afterall, it's their "diamond anniversary," so we created a $10,000 commemorative pint made of diamonds, sapphires, rubies, emeralds, and 24-karat gold. But who are we to keep it for ourselves?
Halo Top is giving it away, but there's a catch. And it's ridiculous. Hungry Halo Top fans can win this one-of-a-kind pint by simply turning their favorite pint of Halo Top over, placing it on their head, and posting a picture on their feed. It’s literally that simple. Because no birthday party is complete without party hats.
To get the word out, we created a QVC style TikTok video that showed the pint in all it's glory, and demonstrated how easy it is to join in the fun. In addition to the video, we enlisted TikTok star Leenda Dong and her 18M followers to celebrate with us. We're looking forward to seeing these silly submissions over the next month!