Adidas
Wake Up and Kick It with Trinity Rodman
THE Ask
Trinity Rodman broke records with a historic year of accolades: Rookie of the Year and highest paid pro women’s soccer player.
THE Insight
Trinity is pretty much a kid, so let’s tell her story like one.
THE Impact
We made a children’s book telling Trinity’s story and inspiring young kids to embrace the "impossible is nothing" mindset. The book was distributed to children, as well as other adidas roster athletes; from Lionel Messi to Candace Parker to Patrick Mahomes.
Unlike other children’s books, which are designed to put kids to bed, this is a “wake up” book. After all, Trinity didn’t become the youngest player ever drafted into the NWSL by sleeping in; she got there by getting up and getting after it.
The Wolfgang team worked closely with Trinity to write the book based on her life experiences and partnered with visual arts studio, Black Madre, to create the illustrations. Some of Trinity’s own artwork appears in the book. Photoluminescent ink was used to make the cover glow in the dark.
Now that Trinity has been called up to the USWNT, the only remaining question is, when will the sequel be announced?