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adidas | The Legend Of Ace

adidas

The Legend Of Ace

 

Candace “Ace” Parker has earned GOAT status in every aspect of her life: from hoops, to motherhood, to entrepreneurship. An absolute tour de force, Candace does the impossible routinely.

To help our friends at adidas launch the latest chapter in the “Impossible is Nothing” campaign, while launching Candace’s signature product line—“Ace”—we created a fully-integrated campaign that reintroduced Candace to the world. 

A brand film launched on social during “Candace Parker Day” (in Chicago) challenged viewers’ perceptions of gender roles in sports. The film debuted on broadcast TV later that night during NFL Thursday Night Football A photography + design system was deployed across adidas social & channels, as well as ECOM and in-store.