adidas

NCAA basketball-focused activation across four adidas-sponsored college campuses

THE Ask
Help adidas Basketball (and adidas Originals) show up at Top University Partner campuses on gameday.

THE Insight
College basketball fans’ appetites are insatiable. They can never get enough of the team they love. 

THE Impact
Thousands of fans showed up to see The Box, interact with the brand, support their team, and sign up for adidas’ adiClub Membership Program (a loyalty program, and important brand metric). The Box traveled across the entire country generating tons of hype, organic social and press coverage from outlets like Complex.