![Koia | mmm... plants!](/public/upload/work/hero/5e3a10d00a4ab.jpg)
Koia
mmm... plants!
The Ask:
Help Koia stand out amongst the hundreds of new, healthy drinks which were perceived as being tastier.
The Insight:
People viewed vegan items as gross, less-than and righteous. We set out to make plants crave-able, delectable and down-right delicious by changing the way people see plants, and drink plants, too.
The Impact:
+20% In Jan 2020. + 97% in March 2020.
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