Koia

The Ask: 
Help Koia stand out amongst the hundreds of new, healthy drinks which were perceived as being tastier.

The Insight: 
People viewed vegan items as gross, less-than and righteous. We set out to make plants crave-able, delectable and down-right delicious by changing the way people see plants, and drink plants, too.

The Impact: 
+20% In Jan 2020. + 97% in March 2020.