Jon Batiste
World Music Radio
FIVE-TIME GRAMMY AWARD-WINNING ARTIST JON BATISTE COLLABORATES WITH WOLFGANG ON NEW ALBUM, “WORLD MUSIC RADIO”
THE Ask
To launch Jon Batiste’s new World Music Radio album, we were tasked with redefining and repositioning the category “world music” to be more inclusive of… music from around the world.
THE Insight
Any type of music that isn’t based in the US or the UK is categorized as “world music.” This marginalizes, silos and stereotypes the cultures that make the music.
CD & Booklet
“Wolfgang truly became a creative partner in the building of World Music Radio. The entire process was as if I was cracking open my heart and mind, along with the music and sharing it with them, they in turn helped me piece it all together. I look at the work we created and marvel at how ideas in my head and conversations we had came to life,”
So much of our creative partnership was about empowerment, them empowering me and me empowering them, really creating such a tremendous level of trust, which I think helps to create the greatest art.
Gallery
