Shape

A creative consultancy & agency, purposefully built for the modern age.

Back
Halo Top | Put Yourself On Top

Halo Top

Put Yourself On Top

How does your self-care routine stack up? Halo Top Creamery disrupted the sweet treats category by offering low-calorie, low-sugar frozen desserts that actually taste good. Now, they are disrupting the wellness category by giving people permission to be selfish, and put themselves on top for once. Putting yourself last, as we've been told to do, isn’t actually good for you. When you embrace the fact that wellness starts with you first, you’ll soon realize that a little selfishness is no longer taboo, it’s actually healthier—for everybody. Our first campaign for Halo Top, "Put Yourself On Top" is a playful reminder that it’s ok to start your self-care journey with you, at the top.