Teremana

Introducing the world’s first billboard bar. Because billboards should do more than talk at you.

THE ASK:
Create a PR-worthy brand stunt to help launch Teremana’s “Share The Table” platform.

THE IDEA:
The best tables are the ones that bring people together. So we hid one inside a Teremana billboard. On Venice’s iconic Abbott Kinney, where the nation’s trendiest brands live, an ordinary OOH placement became an unexpected gathering place for friends and strangers alike.