Jos. A. Bank

The Ask: 
Make a brand known for low-cost sales tactics stand for something more.

The Insight: 
Guys looking for quality menswear are hungry for more than just fabric detail and craftsmanship information; they want to hear about values.

The Impact: 
The “Cut No Corners” campaign led to the biggest increase in social engagement since the brand’s inception. Online sales increased exponentially, as did in-store visits.

What’s wrong with cutting corners?

It’s fun and fast and you get places quickly.


But here’s the thing,

You look behind you

And something’s always not quite right.

Because when you cut a corner

You take the easy way, not the right way

And someone always knows.

Someone always feels somewhat cheated

Your friends, your team, your family,

You.

And when you don’t cut corners

That means something.

It makes a difference.

It improves someone's day

Or life

Or business

Or clothes

Maybe your day

Maybe your life.

Your business

Your clothes.

Cut no corners

And no corners

Will cut you.