"Don't fumble your fashion. Check out Johnston & Murphy."

ASK:
Introduce Peyton Manning as the new face of J&M while maintaining brand tone and athlete authenticity. 

INSIGHT:
Peyton Manning has seen highs and lows over the years. On the field…and off. 

IDEA:
A short-form content series known as “Fashion Fumbles” features Peyton revisiting some of his questionable wardrobe choices from the past–the kind every guy has made–before discovering Johnston & Murphy.