Jägermeister

THE ASK:
Extend the “Call of the Cold” TV spot (featuring the stag character IP) into bars, restaurants and other places the Jägermeister target demo frequents.

THE INSIGHT:
If there’s anything the average Jägermeister drinker detests more than a warm shot, it’s the vibe-killers that sabotage an awesome night.

THE IDEA:
In the spirit of nostalgic 80's arcade games, we created a mobile game featuring the Stag as the protector of the perfect night. Users could play the Stag character to defeat pseudo-villains like “Sleepy Sal” (the roommate who always stays in) or “The Wall” (the judgmental bouncer who doesn’t like your sneakers). The game rewarded players with limited edition swag, free merch, drink coupons and more.