Teremana

"The people and craftsmen who make Teremana® put Mana into everything they do, which makes the end product all the more special. It was important for me to shine a light directly on them as a way to continue to express my gratitude for the incredible work they do”

THE ASK:

Create a campaign that showcases Teremana as a standout tequila, infused with the 'Spirit of Mana,' making it more than just a celebrity brand—it's a tequila with soul and authenticity.

THE INSIGHT:

Teremana’s most important ingredient isn’t listed on the label. It’s an intangible spirit that’s present in every step of the Teremana process. 

THE IMPACT:

To help Teremana Tequila stand out in a crowded category, we created a campaign focusing on the brand’s core belief in the spirit of mana. The campaign, called “Mana Makes the Difference,” highlights different aspects of the tequila-making process that are unique to Teremana. The launch campaign helped propel Teremana to become the fastest premium spirits brand to sell 1 million cases in its first year.