Bringing “pizzazz” to a world of beige cars.
Mid-size sedans are the cookie cutter of cars. The middle C. The beige socks. The metaphors are endless. But Kia Optima was decidedly none of those. It was a sedan with stand-out style. To launch the new Optima, we enlisted the help of a celebrity with stand-out style: Christopher Walken. In the Super Bowl ad, Walken compelled average mid-size sedan buyers to eschew beige socks and cars for statement socks and Kia Optimas. We partnered with Stance, the statement sock guys, to create Walken “Pizzazz” socks. The conversation continued on Twitter, Instagram and Vine. Judging by the news articles, conversation and results, the campaign had pizzazz.