Jägermeister

"Serve it cold.
Or don't serve it at all."

THE ASK:

Increase brand awareness while educating consumers that the only way to enjoy Jägermeister is ice cold.

THE IDEA:

Jägermeister is a legendary brand with decades of history, yet its iconic Stag has been largely underused. A sleeping giant of brand IP, it holds massive potential, ready to protect the ice cold standard.

THE IMPACT:

"Call of the Cold” quickly became the highest-rated TV spot Jägermeister USA had ever produced. More importantly, it revived an underutilized brand asset—the Stag—and used it to deepen consumer understanding of Jägermeister’s values and the ritual of ice cold shots. Building on the spot’s success, the Stag went on to feature across print, OOH, and even starred in a mobile game.