Chevrolet
Chevy Game Time
Chevy creates a new playbook for the Big Game.
Super Bowl. The great American gladiator sport, for athletes and advertisers. To intercept the game and competitors’ ads, we created a game of our own. The Chevy game time app. The two-screen experience created a watch-play-win game that had people riveted to their phones. And they were not on Facebook.
How it worked
Top 10 appbeating FB and Angry Birds
700,000 usersduring Super Bowl