Vanity Fair

THE Ask
Use the power of social to win back market share from the paper towel industry.

THE Insight
People don't use paper napkins like they used to. If it's an occasion, they might use linen. For everything else, there's paper towels.

THE Impact
To convince the world (aka millenials) that we had a napkin worthy of their consideration, we enlisted bizarro homemaker and crafting genius Amy Sedaris to kick off the conversation on social.