Kia Niro
Hero’s Journey
It’s hard to be an eco‑warrior.
But it’s easy to drive like one.
Most hybrid cars sell to left-leaning liberals. For the launch of Kia Niro, a new compact utility hybrid, we spoke to a simple, unifying truth. It’s hard to be an eco-warrior. This truth, with a little help from the very approachable comedic star Melissa McCarthy, resonated with America.
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