Jägermeister

This is not a joke. This is a totally serious division of Jägermeister dedicated to ice cold shots.

THE ASK:
Create a social-first campaign reinforcing Jägermeister’s signature serve: ice cold shots. 

THE IDEA:
We introduced D.I.C.S.—a fictitious, but not-so-far-fetched division of Jägermeister completely Dedicated to Ice Cold Shots. Inspired by real brand lore, filmed at HQ, and featuring actual employees, D.I.C.S. turned Jägermeister’s obsession with ice cold shots into a fully realized and somewhat ludicrous brand world built for social.
 

THE IMPACT:
D.I.C.S. launched as a fully integrated campaign across social channels, YouTube, and the Jägermeister website. Content took viewers behind the scenes to various internal departments including Research & Development, Talent Acquisition, and Thermal Compliance. The campaign drove a 667% lift in website traffic and nearly 10,000 email signups within the first 24 hours. And like any good division, D.I.C.S. is still growing.