Teremana
The World Table
Cool As Shit!
THE ASK
Bring Teremana’s Share the Table, Share the Mana platform to the biggest global sporting moment of 2026, all without an official sponsorship.
THE IDEA
Instead of creating a traditional advertising campaign, we built a table that the whole world could share: The World Table.
The 525-foot foosball table featured custom artwork representing 48 nations. We invited fans from around the globe to show up, rep their country, and play side by side in a one-of-a-kind world record attempt that turned the world’s game into a shared experience.
THE IMPACT
The World Table set a Guinness World Record for the longest foosball table, generating over 2 billion impressions and over 65 million influencer impressions while bringing Teremana’s brand belief to life on a global stage.
Case Study
Campaign Elements
DESIGN
The table was designed to celebrate the heritage, history and traditions of all 48 nations competing in the tournament. Each playing court featured custom artwork inspired by that nation’s flag, culture, and national identity.
EVENT
Fans from across the globe were invited to show up, rep their nation, and break a world record together. Hosted by Jay Pharoah and Laura Rutledge, the event featured custom jerseys, Teremana cocktails, and a record-setting foosball match officially recognized by Guinness World Records.
