Be relevant to consumers in Q1. Historically, ice cream brands steer clear of January and “New Year’s Resolutions.”
We discovered it takes 66 days to form a GOOD habit. We created “The Goal Getter” a mobile / desktop app that allows you to set a goal and keep it with some good old–fashioned incentives: ice cream.
With over 40k active users within the first month, and over 100MM views on TikTok–– we proved that ice cream and resolutions can live together.
80% of New Year's resolutions fail.