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Colin Jeffery

Colin Jeffery

Colin’s career spans two decades and three continents.

Prior to co-founding Wolfgang he spent 10 years at David&Goliath where he was a Managing Partner and Chief Creative Officer. Under his creative leadership the agency grew from 60 to 250 employees and consistently produced award-winning work for a wide variety of brands.

Colin was instrumental in helping Kia Motors become one of the fastest growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Kia has achieved more consecutive years of growth than any other car brand in US automotive history.

He was responsible for creating the Kia Soul “Hamster” campaign, which catapulted the auto brand into pop culture. Since the Soul’s introduction in 2009 it has outperformed all competition in the boxy car category, now claiming over 90% of the market share. The campaign has won countless creative accolades, 3 Effies, 2 Nielsen Automotive Ad of the Year awards and includes one of the 20 most viewed commercials of all-time, according to Adweek.

Colin was included on AdWeek’s 2016 Creative Top 100 list, recognizing the top problem solvers in marketing. In 2012 and 2016, Business Insider included Colin on its list of the Most Creative People in Advertising, ranking him #11 and #20 respectively. In 2011, David&Goliath was named Ad Age’s Small Agency of the Year. 

Prior to joining David&Goliath, Colin was a VP Creative Director at Arnold Worldwide in Boston.

There he worked on the iconic Volkswagen “Driver’s Wanted” campaign and also oversaw the Timberland and ESPN business. He created a wide range of high-profile work including the VW Passat “Feature Films” campaign, which was the most awarded digital campaign in the world in 2006.

Before moving to the US, Colin did tours of duty at Saatchi & Saatchi (Singapore), TBWA Hunt Lascaris (Johannesburg) and King James (Cape Town).

Colin’s work has been recognized at every major international award show including, Cannes Lions, The One Show, D&AD, Clios, Art Directors Club, among others. He has also served on numerous international award show jury panels.

He is passionate about music and pop culture. He regularly speaks and writes about both topics. He was featured in Billboard Magazine’s article “Music’s Mad Men,” which highlighted the evolving relationship between music and advertising.

Colin also enjoys writing and directing. He co-wrote “The Check-Up”, a short film starring Joe Pantoliano and Kevin Connolly. “The Check-Up” premiered at the Sundance Film Festival and was also selected for the LA Short Film Festival. He is a member of the Directors Guild of America and been directing commercials for the past 6 years.