Teremana billboard unfolds into a bar.

Teremana, Dwayne Johnson’s tequila brand, launched “Share the Table, Share the Mana,” a campaign encouraging real-world connection through shared experiences. The effort began with a billboard on Abbott Kinney Boulevard in Venice, California, that transformed into a live installation with a bartender inviting passersby to sit, drink and interact. Building on that idea, the brand is partnering with Timeleft to host weekly gatherings across cities.