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Halo Top | The Goal Getter

Halo Top

The Goal Getter

THE Ask
Be relevant to consumers in Q1. Historically, ice cream brands steer clear of January and “New Year’s Resolutions.”

THE Insight
We discovered it takes 66 days to form a GOOD habit. We created “The Goal Getter” a mobile / desktop app that allows you to set a goal and keep it with some good old–fashioned incentives: ice cream.

THE Impact
With over 40k active users within the first month, and over 100MM views on TikTok–– we proved that ice cream and resolutions can live together.

80% of New Year's resolutions fail.