adidas

THE ASK
Develop a campaign promoting adidas’ new, cross-category product line, 'Big Mood.' The creative had to accommodate athletes & product from different sports; from Patrick Mahomes (football) to Sis Bates (softball), among others.

THE insight
In sports, emotion isn’t a weakness; it’s a superpower. "Let Your Emotions Get the Best of You" celebrated the superpowers emotions can unlock when channeled into performance. To convey the idea of emotion & self-expression, we used graffiti and custom emojis as an executional device to “vandalize” our own ads – just like teenagers do.

THE impact
The “Big Mood” collection quickly became one of the fastest selling lines within our retail partner, DSG.