Halo Top

Trade in your Starbucks Pumpkin Spice Latte for a better one.

THE Ask
Change the conversation from PSL (pumpkin spice latte)  to our very own PPL (pumpkin pie latte).

THE Insight
Our PPL is ⅓ of the calories of a PSL. We can make a decadent treat that is actually a “better for you” alternative.

THE Impact
Pumpkin Pie Ice Cream sold out nationwide, before the tour was over. It also achieved its first positive increase in household penetration since 2018.