Wolfgang recently won AOR responsibilities for Jos. A. Bank of Tailored Brands, the holding company also owns Men's Wearhouse. While Wolfgang has been focused on developing new work for Jos. A. Bank, we were asked to help with the group’s COVID-19 response messaging in social media for both brands.
Jos. A. Bank
A name change signaled Men's Wearhouse's position on #stayhome.
Followed by a series of social posts reinforcing #stayhome.