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Panda Express | Lunar New Year 2020

Panda Express

Lunar New Year 2020

The first Spark AR Lunar New Year Celebration

Lunar New Year is one of the most celebrated holidays in the world, and something that most Americans still know very little about.

Every year, Panda Express uses their platform as the largest American Chinese food brand, to share this important cultural event with their guests.

With the help of Unit9, we created the Celebration of Good Fortune. The campaign included five unique Spark AR filters that brought various holiday traditions to life in magical ways, allowing users to participate, learn and share on Facebook and Instagram.

Pandalny.com served as the festive hub that welcomed guests who scaned the QR codes on giveaway red envelopes and in-store signage. They were able to access all 5 Spark AR experiences from the site. 

On the site, guests also learned about the 5 aspects of celebration represented in the Spark AR filters: Red envelopes, firecrackers, lucky foods, lion dance, and red lanterns.

People everywhere joined in the celebration:

How it came to life