Jurassic World: Fallen Kingdom is more than the biggest movie franchise. It is also one of the biggest consumer product brands. There’s one small problem: generic dinosaur products are everywhere. To ensure that parents and kids buy Jurassic World merchandise, NBC/Universal hired us to create their first ever global consumer products campaign.
Our idea was simple. Make Jurassic more than a noun, make it a verb. Jurassic your snack with the Jurassic World lunch box and fruit snacks. Jurassic your bedtime with Jurassic World bed sheets, pajamas, story books and more. With Jurassic World stuff, kids everywhere can “Jurassic their World”.