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Kia Niro | Hero’s Journey

Kia Niro

Hero’s Journey

It’s hard to be an eco‑warrior.
But it’s easy to drive like one.

Most hybrid cars sell to left-leaning liberals. For the launch of Kia Niro, a new compact utility hybrid, we spoke to a simple, unifying truth. It’s hard to be an eco-warrior.  This truth, with a little help from the very approachable comedic star Melissa McCarthy, resonated with America.  

#1 Super Bowlad on USA Today Ad Meter

#1 on YouTubeAd Blitz this year