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HP | Summit on the Summit

HP

Summit on the Summit

Taking activism to new heights.

There was a clean water crisis in the world. Kenna, Jessica Biel and a few others celebrities did something about it. They went on a HP sponsored hike up Mt. Kilimanjaro. But how can we involve the generation of clicktivists? We gave them something to click on. The tallest website in history. A 19,340 feet tall website that allowed people to climb virtually with celebrity volunteers and donate to the cause.

153 millionmedia impressions

8 Million litersof clean water donated