Taking activism to new heights.
There was a clean water crisis in the world. Kenna, Jessica Biel and a few others celebrities did something about it. They went on a HP sponsored hike up Mt. Kilimanjaro. But how can we involve the generation of clicktivists? We gave them something to click on. The tallest website in history. A 19,340 feet tall website that allowed people to climb virtually with celebrity volunteers and donate to the cause.