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Got Milk? | Get the Glass

Got Milk?

Get the Glass

The world without milk is a scary place.

The “Got Milk?” campaign showed America about how awful it is to run out of milk. Imagine if we lived in a world where there was no milk left. That would be one scary place. We created Milkatraz, an online world that has only one glass of milk. The Adachi family is wasting away but you can save them by rolling the dice, playing the game and helping them get the only glass of milk left. And don’t forget to say “Please”.

2nd mostawarded interactive campaign in the world

Four millionvisitors

Behind the scenes