Science and technology have advanced most every day things from phones to beds, to even the humble toothbrush. Yet our bathroom hygiene isn’t any better than what our great grandparents had. Those who tried wet wipes quickly found that the better clean feeling comes with a clogged toilet and the disapproving head shake of a plumber. Georgia Pacific created HYBA, an advanced cleaning system to give people a better clean without the downside of wipes. Our simple, introductory online campaign invites people to question their current options and discover the future of wiping.