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Dixie | Don't Rush The Brush

Dixie

Don't Rush The Brush

When Dixie Everyday® bath cups created augmented reality cups to encourage kids to brush longer, they asked us to develop the overall creative idea for the Dixie® small cups AR campaign.

Wolfgang came up with the tagline 'Don't rush the brush' and created several online films, as well as multiple landing pages, a mobile site and social content to show parents that yes, kids can actually enjoy brushing their teeth.

Online Video

Landing Pages

Mobile Site