The first internet car launch, ever.
How does car company known for gas guzzlers appeal to today’s first time car buyers? Show the car doing all the firsts that Millennials are doing (or wished they were doing). The “Car for Firsts” showed the Sonic bungee jumping, sky diving, and even doing a kickflip with Rob Dyrdek. It was also the first time that a car company let the internet launch their car.