Shape

A creative consultancy & agency, purposefully built for the modern age.

Back
Chevrolet | Chevy Game Time

Chevrolet

Chevy Game Time

Chevy creates a new playbook for the Big Game.

Super Bowl. The great American gladiator sport, for athletes and advertisers. To intercept the game and competitors’ ads, we created a game of our own. The Chevy game time app. The two-screen experience created a watch-play-win game that had people riveted to their phones. And they were not on Facebook.

How it worked

Top 10 appbeating FB and Angry Birds

700,000 usersduring Super Bowl