adidas

In 1962, The Dodger Stadium seats colors were inspired by an LA sunset over the ocean: Yellow Sand. Orange Sun. Sea Foam Green, and Dodger Blue Sky.

THE Ask
Build hype around the die-hard Dodger fans during the MLB All-Star Week, without mentioning MLB, All-Stars, or The Dodgers (because Nike owns them all).

THE Insight
If you know, you know (IYKYK). The Dodger Stadium seats are iconic colors representing the landscape of LA. And only the true fans will get it, and that’s exactly who we wanted to talk to.